Since this introduction, the club’s social media has grown significantly, with new extensive campaigns present on all prominent social media channels.īy adopting this approach, the club’s audience has expanded and developed dramatically their increased presence on Facebook has introduced them to international groups and followers, as well as providing them with a greater reach and feedback from players, when, previously, some had been unaware of their local club.

With the aim of transforming and growing their club to the thriving community it now is, the club recruited a new head of social media who encouraged a fresh approach, ensuring the club were present on multiple media channels and interacting with their audience as much as possible. Prior to the Covid-19 Pandemic, Preston Panthers Volleyball Club's social media use was very simple and they were only using one communication channel: a Facebook group with minimal members. Want to grow and expand your club's social media presence? Here how the Preston Panthers transformed their club with a new digital marketing strategy.

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